Quant AI Intelligence Lab — Elite Football

Win it before kickoff.

17z turns the data your club already generates into decisions you can defend — the edge quantified, with the working behind every call.

Aerial football pitch, players in formation, dissolving into data
02 / Positional intelligence

We see the pitch as positions, not highlights.

Every player, every second — tracked, valued and modeled. Formation, pressing shape and the space between the lines, computed frame by frame.

03 / The surface

Eighteen zones. We only speak of one.

The value surface — expected threat across the whole pitch. Move across it to probe. Only Zone 17, the terminal zone, is disclosed; the rest are withheld.

— move across the surface to probe
GOAL →17LOCK · Z17
Z17
FIG. Z17 — TERMINAL ZONEVALUE SURFACE · xT
03 / Offerings

What a lab does that a tool can’t.

Four practices. One model of your club. Every question answered against the same source of truth.

01 / Performance & Availability

Who plays, and how you win.

We model how your team creates and concedes value — beyond xG, into decision quality, spacing, and the moments that swing matches — and we model injury risk, load and readiness as probabilities beside it. The fittest, best eleven becomes a decision, not a gamble.

02 / Recruitment & Squad Value

The transfer market, priced honestly.

Every player as an asset with a projected contribution in your system, an ageing curve, an injury profile, and a resale trajectory. We turn a shortlist from a wishlist into a portfolio you can defend to the board — buy low, develop, sell high, on purpose.

03 / Opposition & Matchday

The tactical edge, computed.

Simulate the opponent before you meet them, then adapt in-game as the match reveals itself. Our models surface where this specific rival breaks — and where you’re about to — while there’s still time to change it.

04 / The Business of the Club

Run as one system, not two.

Revenue, commercial, matchday and fan intelligence in one model, connected to sporting outcomes — pricing, sponsorship value, fan lifetime value, wage-to-revenue discipline. Because the best sporting decision and the best business decision are increasingly the same decision.

How the model thinks
01 / Ingest

Every signal, one truth.

Event, tracking, medical, market and financial data — normalized into a single model of your club.

02 / Model

Uncertainty, quantified.

We fit the probabilities, not the anecdotes — every action and every risk carries its confidence interval.

03 / Simulate

Play the match first.

Run the fixture, the signing, the season thousands of times before any of it happens.

04 / Decide

The edge, located.

Everything collapses to one thing: the decision, and the working behind it — in zone 14.

04 / The thesis

Football is a decision problem under uncertainty. We built the lab that solves it.

ingesting signalsmodeling uncertaintyquantifying the edgezone 14 located
05 / Selected work

The edge, made specific.

Named outcomes, anonymized clients.

Recruitment · Top-5 league club

Rebuilt a front line on a mid-table budget.

Modeled 2,400 targets against system fit and priced downside risk — three signings, two below market, one sold a year later for 4× the fee.

Availability & Pathway · National federation

Cut soft-tissue injuries through a tournament.

Readiness modeling reshaped the training week around individual risk curves — a fuller squad at the business end, and a data standard adopted across the pyramid.

Business & Portfolio · Multi-club ownership group

Moved capital to where the edge was highest.

Unified sporting and financial data across clubs into one model — wage-to-revenue and squad-value risk visible in a single view, for the first time.

06 / Who it’s for

Built for the people who decide.

Clubs

Win with what you have.

One model across the sporting and business sides — recruitment, matchday, medical and money, arguing from the same source of truth. Defensible decisions, board-ready.

Leagues & Federations

Raise the whole pyramid.

Standards, benchmarking and player-pathway intelligence that travel across every club and every age group — and hold up under scrutiny.

Agencies & Investors

Price the asset correctly.

Squad value, contribution and risk modeled like the portfolios they are — for the people buying clubs, backing players, and moving capital.

07 / The lab

Built by people who model uncertainty for a living — and can’t stop watching football.

17z sits where two obsessions meet: the frontier of applied AI, and the elite game. Our team is drawn from quantitative research, machine learning, and the touchline itself — people who’ve priced risk in the world’s hardest markets and people who’ve sat in the analysis room on a Champions League night. We work the way a research lab works: methods you can interrogate, models you can trust, evidence that survives a sporting director’s scrutiny and a data scientist’s. Every output shows its working. Zone 14 is the patch of grass just outside the box where matches are decided — we named the company after it because that’s the whole job: finding the place where the game turns, and getting there first.

Derived from research and practice across football’s elite competitions, frontier ML, and quantitative finance.
Partners   NVIDIA · Microsoft · Databricks
09 / Start

Stop guessing. Start modeling.

Bring us your hardest question — a signing, a fixture, a fitness call, a commercial bet. We’ll show you the model, the uncertainty, and the decision. Then you decide, with the working in your hand.

Request a briefing
Your data never leaves your club. No integration required to start the conversation.
04Understand the whyTactics, decoded

Not just what happened. Why it happened.

Fig. 17z rebuilds the movement and decisions behind every chance — so you can coach it.
05 — See what mattersThe decisive space
Every pitch has a few spaces that decide the game. Move across to see them.
GOAL →17LOCK · Z17
Z17
Fig. Z17 — terminal zoneValue surface · xT
— move across the surface to probe
06 — How it worksWatch · Understand · Apply
WATCH
Connect your feed. 17z watches every second.
UNDERSTAND
It surfaces the patterns, spaces and moments that matter.
APPLY
Turn it into a plan you can defend to the board.
07Read the momentumLive

Know when the game is turning.

T 00′ · xT +0.00
Fig. 17z feels the swing of a match in real time — drag to scrub the 90.
08Know every playerLive telemetry

Model the individual, not the average.

Fig. Pace, pressing, positioning — every player, measured continuously.
09Find the right playerScout · Recruit

Scout with an engine that never blinks.

SCANNING
Fig. The transfer market, priced honestly — a portfolio, not a wishlist.
17z — Shape & space

Your team moves as one.
Now you can see it.

SHAPE · SPACE · FLOW · PLAYERS 22
10Every action, gradedObjective value

Replace the gut call with evidence.

Fig. Objective value on every touch, every player, every minute.
11Time the momentWhen to go

The window to press, to switch, to go.

CLOSED
Fig. 17z shows you when the moment opens — and when to wait.
12Read the shapePattern

Read a match as it unfolds.

Fig. The pattern of a game in motion.
17z — Coaching styles

Study how the great coaches think.
Then make it yours.

PRESSING · POSSESSION · TRANSITION · STYLES 44
13Footage to insightIntake

Feed it video. Get back understanding.

Fig. Raw footage in. Clarity out — in minutes.
14 — The drill libraryVideo · on demand

Know exactly what to run tomorrow.

Fig. Thousands of drills, with video, matched to what you need to fix.
15 — Your reportDelivered

Every insight, in one clean report.

— a live sample of the intelligence feed