Win it before kickoff.
17z sits on the data your club already owns — tracking, medical, scouting, recruitment — and turns it into one decision you can defend, with the reasoning behind every call.
We see the pitch as positions, not highlights.
Every player, every second — tracked, valued and modeled. Formation, pressing shape and the space between the lines, computed frame by frame.
We don’t pick your team, predict the scoreline, or replace anyone in the building. We hand your staff sharper inputs — the call stays yours.
The game is too fast to coach live. So you win it before it starts.
A week has 168 hours. The match is 90 minutes of them. The other 167 — training, recovery, opposition, recruitment — are where the game is actually decided, and the only place a model can help.
Read the belief →You already have the data. You’re missing the decision.
Spot the strain before it tears.
Every target, priced like an asset.
Know how they’ll hurt you.
Win the boardroom too.
Know when the game is turning.
The window to press, to switch, to go.
Read a match as it unfolds.
Your team moves as one.
Now you can see it.
Study how the great coaches think.
Then make it yours.
Feed it video. Get back understanding.
Know exactly what to run tomorrow.
Every insight, in one clean report.
What a lab does that a tool can’t.
Four practices. One model of your club. Every question answered against the same source of truth.
Who plays, and how you win.
We model how your team creates and concedes value — beyond xG, into decision quality, spacing, and the moments that swing matches — and we model injury risk, load and readiness as probabilities beside it. The fittest, best eleven becomes a decision, not a gamble.
The transfer market, priced honestly.
Every player as an asset with a projected contribution in your system, an ageing curve, an injury profile, and a resale trajectory. We turn a shortlist from a wishlist into a portfolio you can defend to the board — buy low, develop, sell high, on purpose.
The tactical edge, computed.
Simulate the opponent before you meet them, then adapt in-game as the match reveals itself. Our models surface where this specific rival breaks — and where you’re about to — while there’s still time to change it.
Run as one system, not two.
Revenue, commercial, matchday and fan intelligence in one model, connected to sporting outcomes — pricing, sponsorship value, fan lifetime value, wage-to-revenue discipline. Because the best sporting decision and the best business decision are increasingly the same decision.
The edge, made specific.
Named outcomes, anonymized clients.
Rebuilt a front line on a mid-table budget.
Modeled 2,400 targets against system fit and priced downside risk — three signings, two below market, one sold a year later for 4× the fee.
Cut soft-tissue injuries through a tournament.
Readiness modeling reshaped the training week around individual risk curves — a fuller squad at the business end, and a data standard adopted across the pyramid.
Moved capital to where the edge was highest.
Unified sporting and financial data across clubs into one model — wage-to-revenue and squad-value risk visible in a single view, for the first time.
Built for the people who decide.
Win with what you have.
One model across the sporting and business sides — recruitment, matchday, medical and money, arguing from the same source of truth. Defensible decisions, board-ready.
Raise the whole pyramid.
Standards, benchmarking and player-pathway intelligence that travel across every club and every age group — and hold up under scrutiny.
Price the asset correctly.
Squad value, contribution and risk modeled like the portfolios they are — for the people buying clubs, backing players, and moving capital.
Built by people who model uncertainty for a living — and can’t stop watching football.
17z sits where two obsessions meet: the frontier of applied AI, and the elite game. Our team is drawn from quantitative research, machine learning, and the touchline itself — people who’ve priced risk in the world’s hardest markets and people who’ve sat in the analysis room on a Champions League night. We work the way a research lab works: methods you can interrogate, models you can trust, evidence that survives a sporting director’s scrutiny and a data scientist’s. Every output shows its reasoning.
Ask it anything. Get the decision — and the reasoning.
Not ten tabs and a deck your analyst builds on Friday. A question in plain language, an answer you can act on before Saturday — every call with its range and its working, never a naked point estimate.
Yes — but only for the first 25 minutes. They build slow from the back and cough it up under pressure early. After the half-hour their full-backs push on, and the space you’d leave behind is exactly where they hurt teams. Press hard, then drop into a mid-block.
Start #7 over #22 on the right.
The opposition presses the right half-space. #7’s out-of-possession work rate holds it; #22 is at amber soft-tissue load after two 90s in six days.
Sign the free agent, not the £24m target.
Near-identical output against a low block — 40% of your fixtures — four years younger, and £24m stays on the books. The name is priced on reputation, not production.
A few clubs. Never your rivals.
Built for elite clubs, leagues and federations, it sits on the data you already own — and your edge never leaves your building. No demo form, no trial, no pricing page. If you’re building something and you want the edge quietly, we should talk.
Arrange a private briefing