Win it before kickoff.
17z is building the football intelligence that’s been locked inside the richest clubs — one model that reads the game from tracking data, trained so any club can plug in their own.
We see the pitch as positions, not highlights.
Every player, every second — tracked, valued and modeled. Formation, pressing shape and the space between the lines, computed frame by frame.
Arsenal has DeepMind. Everyone else has a spreadsheet.
Frontier football intelligence already exists — locked inside a handful of super-clubs with in-house AI labs. 17z turns it into infrastructure: we train the model on simulation and open data, then ship it to you. Plug in your tracking, get frontier answers back — your data never leaving the building.
Not dashboards. Decisions — with the reasoning.
The same model, pointed at the four questions that decide your season. Every answer carries its range and its working — never a naked number.
Out-prepare the opponent.
Where this specific rival breaks, the press that beats them, the moment a game is turning — surfaced before kickoff, and as it unfolds.
Buy the production, not the name.
Every target priced as an asset — fit in your system, ageing curve, resale — so you find the undervalued player and skip the £24m reputation.
See the strain before it tears.
Load and readiness modeled as risk, per player — so the fittest, best eleven is a decision, not a gamble.
Every call in the CFO's language.
PSR headroom, wage discipline, squad value — the best sporting decision and the best business decision, argued from one source of truth.
Ask it anything. Get the decision — and the reasoning.
A question in plain language; an answer you can act on before Saturday. Every call with its edge, its range, and its working. (Illustrative — on the kind of data your club already owns.)
Yes — but only for the first 25 minutes. They build slow from the back and cough it up under pressure early. After the half-hour their full-backs push on, and the space you’d leave behind is exactly where they hurt teams. Press hard, then drop into a mid-block.
Start #7 over #22 on the right.
The opposition presses the right half-space. #7’s out-of-possession work rate holds it; #22 is at amber soft-tissue load after two 90s in six days.
Sign the free agent, not the £24m target.
Near-identical output against a low block — 40% of your fixtures — four years younger, and £24m stays on the books. The name is priced on reputation, not production.
One model behind all of it. Tracking in, understanding out.
Those decisions aren’t four products bolted together — they’re one foundation model reading the raw movement of all 22 players, with four heads on top.
Structured concepts
Presses, overloads, shape — in coach language.
State valuation
How dangerous is this moment? xT, learned.
Action valuation
Was that the right decision — for every player.
Retrieval
Find every moment like this one, instantly.
The whole team as one moving field.
This is what the model sees.
The game is too fast to coach live. So you win it before it starts.
A week is 168 hours. The match is 90 of them. The other 167 — training, recovery, opposition, recruitment — are where the game is decided, and the only place a model can help.
Bring your data. Get frontier intelligence back.
A small first group of clubs, federations and analysts. You shape the model, and your edge never leaves your building — no demo form, no trial, no pricing page.
Become a design partner