Decide the game before it's played.
17z turns every signal your club generates — on the pitch, in the medical room, across recruitment, and inside the business — into decisions you can defend. A lab that models uncertainty, quantifies the edge, and tells you where the game is won.
We see the pitch as positions, not highlights.
Every player, every second — tracked, valued and modeled. Formation, pressing shape and the space between the lines, computed frame by frame.
Eighteen zones. We only speak of one.
The value surface — expected threat across the whole pitch. Move across it to probe. Only Zone 17, the terminal zone, is disclosed; the rest are withheld.
What a lab does that a tool can't.
Four practices. One model of your club. Every question answered against the same source of truth.
Who plays, and how you win.
We model how your team creates and concedes value — beyond xG, into decision quality, spacing, and the moments that swing matches — and we model injury risk, load and readiness as probabilities beside it. The fittest, best eleven becomes a decision, not a gamble.
The transfer market, priced honestly.
Every player as an asset with a projected contribution in your system, an ageing curve, an injury profile, and a resale trajectory. We turn a shortlist from a wishlist into a portfolio you can defend to the board — buy low, develop, sell high, on purpose.
The tactical edge, computed.
Simulate the opponent before you meet them, then adapt in-game as the match reveals itself. Our models surface where this specific rival breaks — and where you're about to — while there's still time to change it.
Run as one system, not two.
Revenue, commercial, matchday and fan intelligence in one model, connected to sporting outcomes — pricing, sponsorship value, fan lifetime value, wage-to-revenue discipline. Because the best sporting decision and the best business decision are increasingly the same decision.
Every signal, one truth.
Event, tracking, medical, market and financial data — normalized into a single model of your club.
Uncertainty, quantified.
We fit the probabilities, not the anecdotes — every action and every risk carries its confidence interval.
Play the match first.
Run the fixture, the signing, the season thousands of times before any of it happens.
The edge, located.
Everything collapses to one thing: the decision, and the working behind it — in zone 14.
Football is a decision problem under uncertainty. We built the lab that solves it.
The edge, made specific.
Named outcomes, anonymized clients.
Rebuilt a front line on a mid-table budget.
Modeled 2,400 targets against system fit and priced downside risk — three signings, two below market, one sold a year later for 4× the fee.
Cut soft-tissue injuries through a tournament.
Readiness modeling reshaped the training week around individual risk curves — a fuller squad at the business end, and a data standard adopted across the pyramid.
Moved capital to where the edge was highest.
Unified sporting and financial data across clubs into one model — wage-to-revenue and squad-value risk visible in a single view, for the first time.
Built for the people who decide.
Win with what you have.
One model across the sporting and business sides — recruitment, matchday, medical and money, arguing from the same source of truth. Defensible decisions, board-ready.
Raise the whole pyramid.
Standards, benchmarking and player-pathway intelligence that travel across every club and every age group — and hold up under scrutiny.
Price the asset correctly.
Squad value, contribution and risk modeled like the portfolios they are — for the people buying clubs, backing players, and moving capital.
Built by people who model uncertainty for a living — and can't stop watching football.
17z sits where two obsessions meet: the frontier of applied AI, and the elite game. Our team is drawn from quantitative research, machine learning, and the touchline itself — people who've priced risk in the world's hardest markets and people who've sat in the analysis room on a Champions League night. We work the way a research lab works: methods you can interrogate, models you can trust, evidence that survives a sporting director's scrutiny and a data scientist's. Every output shows its working. Zone 14 is the patch of grass just outside the box where matches are decided — we named the company after it because that's the whole job: finding the place where the game turns, and getting there first.
Stop guessing. Start modeling.
Bring us your hardest question — a signing, a fixture, a fitness call, a commercial bet. We'll show you the model, the uncertainty, and the decision. Then you decide, with the working in your hand.
Request a briefing